UX Writing process
Know every step of UX Writing
This discipline, this universal way of communicating, follows several steps.
It starts when the need or the usability problem arises, and it will accompany us at every moment and iteration of the product.
Research & understanding context
Your business and users' needs are analysed to define the objective or action to which we build our UX strategy.
How can we measure UX Writing effects?
Although it takes time to see the effects of a change in content, there are some KPIs which help us to know if the understanding of your digital product has improved.
Contact rate in
Client attention
The consults about a topic will be down if your new content helps to improve understanding.
Drop out of
user flow
We can reduce drop down in a step of our flow if we understand the pain point and fix the content.
Open rate and click rate
in your e-mails
E-mails will be more assertive, and we'll get better results with a clear communication objective.
Satisfaction surveys
and hotjar
We can measure efficiency and understanding with short surveys on the web's exact points.
Can you see the differences?
When there is no UX Writer in the creation of a digital product, we can make writing mistakes, hierarchy mistakes, wrong communication objectives, and confuse our users with complex words. Look at this example!
Language inconsistency
We have to write the experience in only one language because we don't know the language skills of our users. Here, they mix Spanish with English.
Poor context
There is no title which helps users to know more about the context. What is that screen? What is the next step? When can I pay for my purchase?
Poorly hierarchical information
Information needs to be organized by topics: shipping, technical specifications... On this screen, we can see shipping data everywhere.
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Also, the most essential information, the delivery date is too hidden.
